The world’s largest online retailer, Amazon launched its online marketplace in India today making an entry into the increasingly expanding e-commerce Indian market.
The site is designed as a market place that facilitates transaction between buyers and sellers.
The Amazon media center announced the site going live on June 5 stating that currently it will only sell physical books, movies & TV shows.
However additional categories including mobile phones and cameras will be coming soon.
Restrictions on foreign direct investment (FDI) have thus far prevented Amazon from selling direct to consumers in the country, but, by hosting a site where third parties do the selling, the issue is sidestepped.
With Amazon now encroaching India, it will be interesting to see how major retail online e-commerce markets like Flipkart and Ebay will react to this new development.